The world of brick-and-mortar retail has undergone significant change since the birth of the digital age. With so much information freely accessible, it’s never been harder for retailers to turn consumers into regular customers. By as early as 2020, 62 percent of consumers believe they will have access to product information and availability in-store without any human interaction. By 2022, forecasts predict e-commerce will be the fastest growing channel in every region around the world. 1

BUT…

There will always be a desire from customers to experience products firsthand, so they can touch, verify or measure appearance physically before making a purchase. The key for brick-and mortar retailers is evaluating how to best deliver a memorable but streamlined and information-rich experience. Through focusing on three key areas, retail point of sale (POS) technology can help significantly.

Aesthetics

From a customer’s standpoint, a brick-and-mortar retail venture is all about the experience. And aside from human interaction, the first thing customers are taken by upon entering a store is the aesthetic. It must align with the overall branding and approach of the retailer first and foremost – you wouldn’t want bright lights and display screens littered through a second-hand bookshop for example, but technology can play a starring role throughout a customer’s in-store journey. “Strategically placed throughout a space, modern, sleek devices can blend seamlessly into the existing infrastructure and enhance store aesthetics.” 2

Versatility

The rate of innovation coupled with society’s hunger for the ‘new’ makes it increasingly hard for retailers to forecast future requirements. But that doesn’t mean being ‘future proof’ is unachievable. When making a decision on retail POS systems, it’s critical to not only invest in technology that will deliver a return on investment, but also be versatile in the face of constant change. 3 To be versatile is to garner the flexibility to meet consumer needs anywhere in the store, which can be achieved by “incorporating various types of mobile and interactive technologies at critical touchpoints throughout the store,” which empowers retailers to engage potential customers in new ways – through virtual assistant or digital promotions for example. 4

Security

It might not be the most exciting of the three keys, but it’s just as critical. Consumers expect their personal data, including credit card details, addresses and passwords to be protected by retailers. It was recently reported in the Data Breaches by Industry 2019: Verizon DBIR that more than 1/3 of all retail data breaches occurred through a compromised point of sale (POS) system. 5 Over the next three years, customer data security will be one of the top three challenges faced by retailers. 6 So, to maintain the confidential orientation of customers’ data, retailers must invest in POS systems that possess multilayer security and authentication capabilities.

The question then becomes, what kind of system possesses all three keys?

The HP Engage Family!

At Computer Merchants, we understand that without the proper setup and design, the more complex POS technology becomes, so finding the right partner who can ensure the right solution is key.

That’s why Computer Merchants in partnership with HP and Intel®, are excited to offer an exclusive demo of these products, where you can test and experience the difference of a digital shopping journey for yourself.

If you’re interested in a demo of the HP Engage family, click on the below and a Computer Merchants representative will be in contact with you shortly.

Contact Us

1 The Retail Revolution – How New Technology Solutions Keep Stores Competitive, © Copyright 2018 HP Development Company, L.P.
2 The Retail Revolution – How New Technology Solutions Keep Stores Competitive, © Copyright 2018 HP Development Company, L.P.
3 The Future of Retail: Enabling Experience and Engagement, © Copyright 2018 HP Development Company, L.P.
4 The Retail Revolution – How New Technology Solutions Keep Stores Competitive, © Copyright 2018 HP Development Company, L.P.
5 https://enterprise.verizon.com/resources/reports/dbir/2019/data-breaches-by-industry/
6 The Retail Revolution – How New Technology Solutions Keep Stores Competitive, © Copyright 2018 HP Development Company, L.P.

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